Defining Your Brand’s Purpose: The Power of Crafting a Compelling Value Statement

This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand…

How Brand Positioning Transformed a Counselling Business into a Market Leader

The idea was for Josipa to eventually have her employees take on all of TalkOnline Counselling’s clients, so she can focus on getting her PhD. This made me think about…

Best Ways to Help Your Business Become a Trusted Brand

1. Position Yourself as an Authority Being a dentist in your hometown puts you in the same boat as all the other dentists in your area. But what if you’re…