Four Ways Businesses Fail In Their Marketing Strategies

1. Not Tracking Metrics Businesses often create marketing campaigns and strategies without any measurable goals. Unfortunately, this can result in wasted resources, as it is impossible to determine if the…

Impact of ad skipping on advertisers and publishers

Ad skipping refers to the practice of users skipping or avoiding ads when watching online video content. The video player will display a button “Skip Ad” when an ad becomes…

Popular Marketing Trends That Will Surely Benefit Businesses

1. Cyber security short courses Cybersecurity is a course that teaches students how to protect their data and cyber assets from hackers and other malicious attacks. In the modern world,…